Marketing Tips #2 – Innovate
Despite what you may read most of the world’s large cosmetic companies are incredibly slow to introduce new products or ingredients. Some have been selling the same products virtually unchanged for 30 years or more. This presents a major opportunity for organisations marketing private label products. The modern consumer wants safe, tried and tested cosmetics but they also want to know it has the latest ‘on trend’ ingredients and delivers superb skincare.
Being (relatively) small Cosmiko can develop new cosmetics and skincare in a fraction of the time but still meet all the same performance and quality requirements, indeed our products will always out-perform the high street rivals, and our products are all natural and where possible organic. We work with our clients to ensure their skincare range is seen as in the vanguard when it comes to the range and type of products they sell and enhances their brand and reputation.