Marketing Tips #1 – Influencer Marketing

The role of Social Media in building successful cosmetic brands should not be overlooked. Seen by some simply as a cheap alternative to advertising sites such as Facebook, Twitter, Instagram, Vine & Snapchat have been embraced by the mega brands.

This is an interesting article on L’Oréal’s current approach to marketing and how they use content to boost consumer awareness. But creating original and engaging content is not easy if you are a small business with limited time and/or no journalistic flair. So why not try working with established players in the industry – bloggers, celebrities and other influencers who already have a loyal following. Win them over with your products, your knowledge and your passion and you will have a fantastic advocate that will generate real business. Read more about Influencer Marketing here and here.